Take Advantage of Your Digital Reputation
How much does your online reputation influence your prospects? It may be more than you think. Recent studies indicate that 80% of today’s customers are influenced by the information and reviews they find online. It’s important to realize that consumers heavily rely on the internet and social media to inform their buying decisions. Many forward-thinking companies and individuals are taking steps to monitor and manage their online reviews.
Reputation Management refers to influencing and controlling your company’s reputation. Internet research and online reviews are now a core part of the decision to do business with your company rather than your competition. It now is not only important to get found via SEO and Google Business but also to provide a solid reputation to prospective clients.
Considering trending consumer buying habits, shaping public perception may possibly be the most important marketing task a company can do to increase new customer conversions.
The key is to begin monitoring your brand then ultimately eliminate or hide negative online material that is impacting your brand. The goal is to improve consumer confidence and build credibility.
Although Reputation Management on social platforms has become extremely important for driving traffic to your site and ultimately converting prospects to customers, these efforts are often neglected because they take too much time.
In general, a reputation management campaign could take about 20-25 hours per month over several months to successfully complete.
A Successful Reputation Campaign will:
- Develop Your Brand
- Analyze & Monitor Brand Sentiment
- Promote Positive Commentary
- Suppress Any Negative Content