What’s The Best Way To Promote A Dental Practice?
The quick answer is: The way that gets you the patients YOU want.
Although what most believe, dental patients aren’t all created equal, at least in terms of their value to your practice. In any given location, at least 20 percent of dental prospects have the ability and willingness to pay more for the right dentist.
It’s remarkable how many dentists don’t target that market segment. They keep on following the traditional “wisdom” about dental marketing: chasing patients by advertising low prices and insurance. Those dentists get new patients – these days, it’s hard to avoid it – but the patients they get are price-shoppers, hagglers, insurance-driven patients, and one-and-done’s with no loyalty to the dental practice.
Those dentists are practicing “treadmill dentistry,” working too hard for too long for too little. It’s too little because practically every dentist who does price-based marketing is automatically in a price war against their competitors. The downward pressure on fees shaves doctors’ margins to the bone. Those dentists have to see far too many people to make any real money. With the explosion of national dental chains, this has cut into profits even more.
There’s a much better answer to the question of how to promote a dental practice. Dentistry was never intended to be an endurance contest, and it doesn’t have to be.
Want to learn how? Contact us and we’ll conduct an internet marketing audit on your practices current strategy. The solution to treadmill dentistry is to get better dental patients and we’ll share how!
Want Off The Treadmill?
Let us complete an audit of your current internet marketing and see where we can grow your practice.