Are you thinking about redesigning your website? Many different companies decide to redesign their web presence for many different reasons. Their current design may be out of date, ie not responsively designed. Or maybe their company is expanding its reach or going through a rebranding to come up with a new image. Whatever the reason, one common goal of every company that invests in a redesign is that comes with a high return on investment. What’s the sense of spending $5,000 on a new website if it’s not going to bring you customers? Here’s a few tips to on how to make sure the ROI on your website redesign project is worth it.
1.) Increasing Your Search Engine Optimization (SEO)
If there is one thing that every company with a website should know is that SEO is king. What good is a pretty website if no one ever sees it? When your website redesign boosts your overall SEO strength then this means more visitors to your website. More visitors give you more chances to convert those visits to leads and in the end more customers. A focus on SEO in the redesign is essential and should be considered
2.) Getting People Talking
You may think your site will fade into the busy background of the internet, but a sleek new website redesign can actually attract a lot of attention. Not only will you be spreading the word of your website but many others will as well. Typically your web design firm will advertise their latest project. Free advertising for you! Also a webdesign integrated with social sharing will allow your new visitors to share easily with other potential new leads.
3.) Boosting Your Reputation.
Looks aren’t everything, are they? Well when it comes to the appearance of your website, they are certainly nothing to sneeze at. If your redesign takes a dull and clunky site and turns it into an efficient, appealing vehicle for your business, your website design ROI will be sure to get you the results you want. What’s the point on advertising your company if when a potential client finds your website and is underwhelmed. Impress potential leads with a responsive web design that portrays a professional image.
4.) Capturing Leads
Sales leads are the key to increased sales figures for your online business. Website redesign ROI allows your site to gain the kind of credibility it needs to capture more and more leads and to convert those leads into strong sales numbers. Is your current website designed with captive call to actions? Do you have an email capture list? If you answered no to either of these questions, then a website redesign is crucial! When Build Your Online builds a new website we don’t just build you a digital billboard. Instead we build a digital marketing unit for you that works 24/7. Capturing potential leads, no matter the time or day, is crucial in this fast paced internet fueled world.
5.) Allowing You to Network
In order to keep up with clients and potential partners in the local, national, and global market, you need to keep up with the kinds of technologies those people are using. A website redesign ROI can be seen in the numbers of new contacts you will gain.
If you’re looking for a project to boost your business’s sales, consider the impressive ROI for website redesign.